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Edinburgh University Association Football Club

ReBrand: Edinburgh University AFC

graphic

EUAFC badge new-01Edinburgh University Association Football Club was constituted formally in 1878 and has been a member of the Scottish Football Association since the same year.

The club’s honours include the 1883 Edinburgh Shield (which is now known as the East of Scotland Shield) awarded by the East of Scotland Football Association. The club has also won the Queen’s Park Shield (a tournament for Scottish universities and colleges, with the shield itself donated by Queen’s Park to the Scottish Amateur Football Association in 1921) a record 26 times, including a run of eight consecutive wins from 1974 to 1982.

Having been eligible to compete for the Scottish Cup since their admittance into the SFA, Edinburgh University’s best performance came in 2006, when they beat Vale of Leithen to qualify for the first round of the competition. The club then defeated Highland League outfit Keith, proceeding to the second round where they met Cowdenbeath. The Uni lost to the league side 5-1, thus ending their run.

The club was the most successful university side in history until passing into senior football with their admittance into the Lowland League in 2014. Since that time, the Uni has yet to make a significant impact, with their best finish being 6th in the 2015/16 season.

The club’s current badge is a version of the university crest. This might well be used in order to comply with the university’s branding policies, but I thought that I would change it up ever so slightly, as that is my task here. I have designed a slight variation on the crest, doing away with the black outlines, and incorporating a unified design style for each of the heraldic symbols of the university. I have also included two Victorian-styled footballs as well as the year of the club’s founding. The shield is enclosed within a ring which features the club’s name.

EUAFC badge-01

For the kits, I have gone with the club’s traditional colours with some additional features. The outer ring and all text is omitted from the shorts.

EUAFC kit-01

EUAFC badge new-01

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13 June 201924 February 2020 E Tagged badge, crest, Edinburgh, Edinburgh University, Edinburgh University AFC, Edinburgh University Association Football Club, Europe, football, LFL, logo, Lothians, Lowland Football League, Lowlands, rebrand, redesign, Scotland, Scottish Lowland Football League, SLFL, sport, texture, The Uni, UK, Uni, United Kingdom, University of Edinburgh Leave a comment
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