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SPFL Scottish Premiership

ReBrand: Heart of Midlothian FC

graphic

HMFC badge new-01The precise origin of the Heart of Midlothian Football Club is unclear. A report in The Scotsman from 1864 first mentions ‘Heart of Midlothian’ as a cricket club, though it is not known for certain whether—alongside the likes of Kilmarnock, St Johnstone, Dunfermline Athletic and St Mirren—this cricket club would eventually form the football club of the same name. What is known is that Heart of Midlothian adopted association football rules in 1874, which is considered the official year of the club’s formation.

In 2013, this illustrious club, bearing such domestic honours as four top tier (tied for third most), eight Scottish Cups (fourth most) and four Scottish League Cups (fourth most), began process of entering into administration. This resulted in disciplinary action by the Scottish Football Association, including an embargo on signing new players. Hearts were also forced to begin the 2013/14 season with a fifteen-point deduction.

By the end of the season, Hearts found themselves at the bottom of the top tier table and were relegated to the Scottish Championship (all other things being equal, had they not been deducted the 15 points, they still would have ended the season in a relegation playoff position). But demonstrating profound resilience, Hearts were able to secure promotion to the Scottish Premiership with seven games remaining in the 2014/15 season. With the events of the COVID-19 pandemic, resulting in the wrapping up of the 2019/20 season after 30 matches, Hearts found themselves relegated back to the Scottish Championship for the 2020/21 season. Their stay wouldn’t last long, as Hearts topped the table for a return to the Premiership for the 2021/22 season.

As far as badges go, the current Hearts badge is very strong. The image is based on a mosaic that can be found on the pavement near St Giles Cathedral on the Royal Mile in Edinburgh. The mosaic sits on the site of the Old Tolbooth (which stood between c.1400 and 1817), the former administrative centre of Edinburgh as well as the site of a prison and public executions.

With my redesign, I wanted to call back to an earlier age without doing away with the current badge completely, borrowing some features from the club’s previous badges, namely, the vertical bars supporting a central heart. I incorporated the more obtuse heart and gold lettering found in the current badge. I also incorporated a subtle Saltire in the inner and outer rings.

HMFC badge-01

For both the home and away kits, I went with a pared-down, 1970s look.

HMFC kit-01

HMFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

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24 April 20189 June 2021 E Tagged badge, crest, Edinburgh, Europe, football, Heart of Midlothian, Heart of Midlothian FC, Heart of Midlothian Football Club, Hearts, Hearts FC, Hearts Football Club, HMFC, Jam Tarts, Jambos, logo, rebrand, redesign, Scotland, Scottish Premiership, Scottish Professional Football League, SPFL, SPFL Premiership, SPFL Scottish Premiership, sport, texture, The Jam Tarts, The Jambos, UK, United Kingdom 1 Comment

ReBrand: Dundee FC

graphic

DFC badge new-01Established in 1893 by way of a merger between two Dundee football clubs—East End and Our Boys (both formed in 1877)—throughout the club’s history, Dundee Football Club have experienced their fair share of glory. The club won the Scottish Cup in 1909/10, as well as the Scottish League Cup in 1951/52, 1952/53 and 1973/74. The Dee were also crowned 1961/62 Scottish champions and the following season, they reached the semi-final of the European Cup.

But in 2003, Dundee’s future was put in jeopardy. As a result of accruing a £23m debt, the club was placed in administration. The Dee was able to continue operations after selling their stadium and remained in the second tier until 2012, when they gained unexpected promotion into what was then the Scottish Premier League as a result of the financial collapse of Rangers. Unfortunately, Dundee was knocked back down to the second tier after just one season.

Demonstrating their resilience, Dundee fought successfully to win the 2013/14 Scottish Championship (the second tier in Scottish football after the 2013 founding of the Scottish Professional Football League), beating out Hamilton Academical for the title and gaining promotion back to the top tier. Dundee’s fortunes took another knock at the end of the 2018/19 season, when they finished at the bottom of the Premiership table and were relegated to the Championship once again.

In Dundee’s first season back in the Championship, they finished third, but upon the second asking, came in second behind Hearts, earning themselves a place in the Premiership play-off semi-final against Raith Rovers. Having dispatched the Rovers 3-1 over two legs, Dundee went on to face Premiership side Kilmarnock in the final. Dundee were able to hold on, defeating Killie 4-2 over two legs and joining their city rivals Dundee United in the top tier for the 2021/22 season.

In 1952, the Dee first began sporting a club badge on their tops, featuring ‘DFC’ laid out diagonally, enclosed in shield. In 1955, the club began using the current ‘DFC’ badge. By 1970, a new badge, replacing the shield with a circle and red detail, was used on the kit. 1973 saw the return of the ‘DFC’ monogram, though without a shield. This was used until 1987, when a new badge (a variation of the design that appeared after the Second World War on official blazers and publications) was adopted. In 2008, Dundee returned to their original 1955 badge.

While I have long admired the 1955 badge, for my redesign I wanted to draw out more of the club’s history and locale. I drew inspiration from the laurel wreath featured in the badge used from 1987 to 2008 (which has reappeared for the 2019/20 season), as well as the knotted dragons’ tails in the Dundee coat of arms. I also redesigned the lettering of the monogram to be more uniform and proportioned and have added some implied depth by interweaving the letters. In seeking to comply with the ancient Scottish heraldic law forbidding lettering within a shield which is not approved by the Court of the Lord Lyon (something against which clubs like Airdrieonians and Ayr United have struggled), I have omitted the handsome shield surrounding the monogram.

DFC badge-01 2

The home shirt makes use of the traditional Dundee FC colour scheme of dark blue, red and white in a striking geometric arrangement. The away kit is inspired by the 1971/72 home kit and various away kits over the years, most recently, the away kit used for the 2016/17 season.

DFC kit-01

DFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

23 April 20189 June 2021 E Tagged badge, crest, Dark Blues, Dee, Dees, DFC, Dundee, Dundee City, Dundee FC, Dundee Football Club, East End, East End FC, East End Football Club, Europe, football, logo, monogram, Our Boys, Our Boys FC, Our Boys Football Club, rebrand, redesign, Scotland, Scottish Premiership, Scottish Professional Football League, SPFL, SPFL Premiership, SPFL Scottish Premiership, sport, texture, The Dark Blues, The Dee, The Dees, UK Leave a comment
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