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Banff

ReBrand: Deveronvale FC

graphic

dfc badge new-01Deveronvale Football Club was established in 1938 at the union of two pre-existing clubs, Deveron Valley and Banff Rovers. The club name comes from the River Deveron, which separates the twin fishing towns of Banff and Macduff on the northern Aberdeenshire coast.

The name ‘Deveronvale’ was chosen so as to demonstrate that the club belonged to the communities of both Banff and Macduff. The current badge is a version of the first and only badge worn by the club, first employed in the 1970s. In order to further emphasise this shared ‘ownership’ of the club, the designer, local schoolteacher Chris Murray, decided upon a depiction of a seagull in order to avoid favouring one town over the other.

A year after the union, the club joined the Highland Football League, though it was not until 2003 that they won their first Highland League title. This achievement was repeated three years later. In addition to these two Highland League championships, Vale’s honours include eight Aberdeenshire Cups, two Aberdeenshire Shields and secured their place in the Scottish Cup tournaments of 1951/52 and 2001/02 by winning the Scottish Qualifying Cup (North) during those campaigns.

Designing a new badge for Vale was a challenge. The current badge is both unique to Scotland in its shape (it resembles Liverpool FC’s full badge very closely, especially the badge first included on Liverpool’s 1987/88 kits) and striking in its aesthetics and simplicity. But, although the centrepiece of the current badge is meant to be a seagull, I find it difficult to see – a Native American thunderbird or an eagle comes to my mind more readily.

Ultimately, I chose to reuse the current badge shape. In order to emphasise both the River Deveron and the twin fishing towns of Banff and Macduff, I placed a blue stripe through the middle of the badge, crossed by two fish (salmon). The salmon coming from the left crosses in front of the salmon coming from the right, emphasising that, while Deveronvale belongs to both Banff and Macduff, the town on the western bank of the River Deveron, Banff, has always been home to Deveronvale’s home ground.

DFC badge-01

The kit redesigns make use of traditional Deveronvale home and away colour schemes.

DFC kit-01

dfc badge new-01

14 January 201924 February 2020 E Tagged Aberdeenshire, badge, Banff, Banff and Buchan, Banff Rovers, Banffshire, crest, Deveron Valley, Deveronvale, Deveronvale FC, Deveronvale Football Club, Europe, football, HFL, Highland Football League, Highlands, logo, Macduff, rebrand, redesign, River Deveron, Scotland, Scottish Highland Football League, SHFL, sport, texture, typography, UK, United Kingdom, Vale Leave a comment

ReBrand: Buckie Thistle FC

graphic

BTFC badge new-01The early history of Buckie Thistle Football Club is something of a mystery. Although the exact year of the club’s founding is unknown, it is accepted generally to have been established in 1889. The club’s green-and-white hooped home shirts resemble that of Celtic FC, and it has been suggested that Buckie Thistle might have adopted the scheme after receiving a donation of Celtic strips at some point in their history. The date of the adoption of the hoops is potentially intriguing as Celtic did not incorporate their now-famous hoops until 1903. Could the Jags have inspired Celtic? Probably not. But the uncertainty of Buckie Thistle’s beginning does not detract from the club’s illustrious Highland Football League honours.

Since joining the Highland League in 1909, the Jags are eleven-time league champions (most recently, in 2016/17), eight-time Highland League Cup winners, and have won a large number of other regional honours. In October 1954, Buckie Thistle beat Queen’s Park 2-1 at Hampden Park in a replay of the fourth round of the Scottish Cup, becoming the first and only senior non-league club to have won a competitive match at Scotland’s national stadium.

I have been unable to determine how long some version of the current badge has been in use, and while I would tend away from stereotypical Scottish symbols wherever possible, the Saltire and thistle seem wholly appropriate for the Highland Jags, as it does with Partick Thistle, Inverness Caledonian Thistle and fellow Highland Leaguers Strathspey Thistle. The design of the current badge seems dated (specifically, very 1990s in style), so I decided to reincorporate most of the current badge’s visual elements with a new, simpler design.

BTFC badge-01

While seeking to differentiate the home kit from that of Celtic, and with no intention of getting rid of the hoops associated with Buckie Thistle, I went with a subtle variation of using tight hoops in a cooler shade of green, complete with green details (Celtic’s are normally white) and green shorts (never worn by Celtic at home). The away strip makes use of vertical stripes of black and grey as well as some green details.

BTFC kit-01

BTFC badge new-01

 

13 January 201924 February 2020 E Tagged badge, Banff, Banffshire, Buckie, Buckie Thistle, Buckie Thistle FC, Buckie Thistle Football Club, crest, Europe, football, HFL, Highland Football League, Highlands, Jags, logo, rebrand, redesign, Scotland, Scottish Highland Football League, SHFL, sport, texture, The Jags, Thistle, UK, United Kingdom Leave a comment
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