Edusport Academy was established as a residential football academy in 2011 with the aim of developing young French players and giving them the opportunity to improve their English language skills. The purpose behind refining these skills was to give the young footballers an edge in entering into the professional game in Britain.
The academy continues to operate as such, but in 2014, applied successfully to become members of the South of Scotland Football League, becoming the first private academy to participate in a senior league recognised by FIFA. The following season, Edusport applied to the Lowland Football League, but was rejected. This did not deter the club for long, as they were crowned champions of the South of Scotland League in 2017, gaining promotion to the Lowland League.
In 2018, club founder Chris Ewing launched ‘Our Football Club‘, an online membership scheme, giving supporters the opportunity to have a more democratic voice in the affairs of the club. With this, Ewing expressed the goal of establishing the senior Edusport team as a separate club in its own right with the ambitious aim of reaching the top tier of Scottish football by 2025.
In 2019, the club was rebranded as Caledonian Braves FC, complete with a new badge. The original badge employed the colours of the French tricolore and featured a small Saltire within its central football, representing the link between France and Scotland. While I appreciated the aim of this badge, I found it somewhat difficult to see as more than a relatively weak corporate brand. For a start, I found the colour scheme of ‘Edusport’ reminiscent of the uninspiring SportsDirect.com logo. Additionally, the original badge featured text within a shield – a ‘no-no’ under ancient Scottish heraldic law. For my first redesign, I went for a roundel which featured the club’s name with the French definite article le (l’). I also included the French name for Scotland, Écosse, which is recognised quite readily in Scotland. The centre of this first redesigned badge featured a stylised ‘EA’ monogram and a red circle representing a football.
I assume the current badge is the result a great deal of consultation with the club’s stakeholders. It futures the club’s name as part of a shield. The centrepiece of the current badge is an eagle in dark blue, behind which is what seems to be a fleur-de-lis in a lighter blue (perhaps a reference to the club’s French connection). The football and saltire from the original badge is found on the breast of the eagle. Being that this new badge continues to violate ancient Scottish heraldic law, I decided to have another shot at this redesign. The new design is very similar to my redesign of the original badge. Instead of the ‘EA’ monogram, the centre of the badge features a similar design to that of the current badge. The fleur-de-lis is depicted in red, with its side petals crossing over the eagle’s wings and the triple stalk acting as the eagle’s tailfeathers. I decided to omit the saltire as ‘Caledonian’ seems a sufficient reference to Scotland.
The kits are based upon previous incarnations of Edusport kits, with thick blue and black hoops on the home kit and red and dark red hoops on the away kit. To me, these seem simple, clean and dramatic.