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Stranraer

ReBrand: Stranraer FC

graphic

StrFC badge new-01Stranraer Football Club was established in 1870, making it the third-oldest club in Scotland, after Queen’s Park, (1867) and Kilmarnock (1869).

Due to Stranraer’s relatively remote location, fixtures in these early years were often played away from the town, in other parts of Wigtownshire, in Kirkcudbrightshire and even as far north as Ayrshire. Finally, in 1907, a permanent home was found in the town and Stair Park came to be. By the 1955/56 season, Stranraer began competing as full members of the Scottish Football League.

Stranraer first used a badge on their kit in the mid-1950s. This badge consisted of a red shield enclosing the club’s initials in white. This badge was used until 1961, when it was replaced with another red and white shield, this time, with the club’s initials above a ship at sea, the ship taken from the town’s coat of arms. Some variation of this badge remained until 1988, when a shield featuring only a ship at sea was enclosed by a ring with the club’s name and year of founding. The current badge in an updated version of this 1988 badge.

In redesigning Stranraer’s badge, I considered the two other clubs which feature a ship in full sail on their current badge: Greenock Morton (1874) and Clyde (1877). The ship on Clyde’s badge, from what I can tell, came into being in the mid-1930s. Morton’s badge did not feature a ship until 1978. Given the length of time that Clyde’s badge has been in use and given that I did not want my Stranraer badge redesign to be too similar to either the current badge or the Stranraer coat of arms, I decided to include a ship in my redesign of Clyde’s badge alone.

For Stranraer, I settled on a ship’s wheel, as it is distinct among all football badges, it is a timeless symbol (which ties both to the club’s age and to Stranraer’s significance as a port town) and it lends itself to a round badge. I have gone out on a limb so as to include the wheel’s handles beyond the bounds of the badge ring. A t-panelled football sits at the centre of the badge and I have added a second tone of blue to give the badge an extra bit of ‘pop’.

StrFC badge-01

In redesigning the home kit, I first experimented with a wave pattern, but determined that, along with the ship’s wheel badge, this would be over the top. Instead, I have used the traditional Stranraer blue shirt with white accents, drawing particular inspiration from the very tasteful 2008/09 home shirt. The away shirt is bright yellow, with a mustard harlequin pattern, inspired in part by the 1996/97 home kit.

StrFC kit-01

StrFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

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18 May 201816 June 2020 E Tagged badge, Blues, brand, crest, design, Dumfries and Galloway, Dumfriesshire, Europe, football, Inch, logo, rebrand, redesign, Scotland, Scottish League 2, Scottish League Two, Scottish Professional Football League, SPFL, SPFL League 2, SPFL League Two, sport, Stranraer, Stranraer FC, Stranraer Football Club, The Blues, UK, United Kingdom Leave a comment

ReBrand: Greenock Morton FC

graphic

GMFC badge new-01Greenock Morton Football Club was established as Morton Football Club in 1874, making them the sixth oldest football club in Scotland. The precise origin of the name ‘Morton’ is unclear, though it may have been taken from ‘Morton Terrace’, a row of houses where some of the players stayed beside of the club’s original playing field.

Following the formation of the Scottish Football League in 1890, the original Second Division was formed in 1893, with Morton as one of the founding members. In the 1899/1900 season, Morton finished second, one point behind Partick Thistle. The following season, both clubs were admitted into the top tier, with Thistle finishing last and Morton coming in fourth with 21 points, behind Hibernian (25), Celtic (29) and Rangers (35).

Over the coming decade, Morton would remain in the bottom half of the table, but in the 1910s, the club began to show more promise. In the 1913/14 and 1914/15 seasons, Morton came in fourth, and by 1915/16, they finished third. Morton’s finest top tier performance came in the 1916/17 season, when the club finished in the second spot. Four years later, the club’s highest honour came when they won the 1921/22 Scottish Cup with a 1-0 victory over Rangers at Hampden Park.

In the 1926/27 season, Morton finished second-bottom and, alongside last place Dundee United, returned to the second tier for the first time since the 1899/1900 season. Over the coming decades, Morton would experience more promotions (10) and relegations (10) to and from the top tier than any other side in Scottish football, with their most recent spell in top flight football ending with relegation at the end of the 1987/88 season.

The current badge, derived from the Greenock coat of arms, is strong and some variation of it has been used since 1978. Before this, from 1964, a simpler badge, bearing the club’s name and three stars, was used on occasion.

In reworking such a strong badge, I did not want to design something that would appear too similar to other badges. I considered the other clubs which feature a ship in full sail on their badge: Stranraer, formed in 1870 and one of the oldest clubs in Scotland, and Clyde, formed in 1877. The ship on Stranraer’s badge was adopted in 1961, while the ship on Clyde’s badge, from what I can tell, came into being in the mid-1930s. If I wanted to defer either to the age of the club or longevity of the use of a ship in a club’s badge, Stranraer and Clyde, respectively, beat out Morton. The shipbuilding industry is tied very closely to Clyde’s name and it is possible that the presence of a ship on their badge predates the next earliest badge design by more than two decades, so I have gone with a ship in that redesign. It is possible that I have overthought this.

For Morton, I considered using the Free French Memorial on Lyle Hill in Greenock (which honours the fallen sailors of Free French Naval Forces who were based at Greenock from 1940 to 1945), or the James Watt Dock Crane (named after the 19th-century Greenock-born inventor). Ultimately, I departed from local symbolism entirely and adopted the main colours of the current Morton badge to form a modern ‘GM’ monogram (round so as to suggest a football).

GMFC badge-01

For the home shirt, I went with the traditional blue and white hoops, which have featured on the vast majority of Morton’s home shirts from their earliest days (an aborted departure from which caused great unrest among Morton supporters in 2016). For the away shirt, the body is yellow (used commonly among many Morton away strips), with a seafoam green for the collar and sleeves.

GMFC kit-01

GMFC badge new-01

GMFC badge new 02-01.jpg

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

 

 

30 April 201824 February 2020 E Tagged badge, brand, Championship Division, Clyde, Clyde FC, Clyde Football Club, crane, crest, Europe, football, Free French Memorial, Greenock, Greenock Morton, Greenock Morton FC, Greenock Morton Football Club, Inverclyde, James Watt Dock Crane, Ladbrokes Championship, logo, Lyle Hill, monogram, Morton, Morton FC, Morton Football Club, Pride of the Clide, rebrand, redesign, River Clyde, Scotland, Scottish Championship, Scottish Professional Football League, ship, SPFL, SPFL Championship, sport, Stranraer, Stranraer FC, Stranraer Football Club, texture, The Ton, Ton, UK Leave a comment
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