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Hibernian

ReBrand: Dundee United FC

graphic

DUFC badge new-01It is recorded that by the middle of the nineteenth century, nearly 20% of Dundee’s population were Irish-born immigrants. As Hibernian had been established in 1875 in order to provide opportunity for young Irish Catholic immigrants in Edinburgh, the Irish Catholic community in Dundee formed their own club in 1879 – Dundee Harp.

One match of note took place on 12 September 1885, when Dundee Harp racked up a remarkable 35-0 victory over Aberdeen Rovers (who competed from 1884 until 1889). What makes this feat even more peculiar is that it happened on the very same day that Arbroath achieved their record 36-0 victory over Bon Accord, the largest margin of victory in world football until 2002. Needless to say, 12 September 1885 was a bad day to be an Aberdonian club.

By 1894, Dundee Harp was facing serious financial difficulties, resulting in suspension by the SFA and eventual dissolution.

In 1909, Dundee Hibernian Football Club was formed with a mission similar to that of Edinburgh’s Hibernian, Dundee Harp and Celtic. After only one season, Dundee Hibernian were admitted into the Scottish Football League. In order to appeal to a base beyond the Irish Catholic community in Dundee, the club changed their name to Dundee United in 1923. The name ‘Dundee City FC’ had been floated, but this was protested by the club’s cross-town rivals, Dundee FC.

In the 1924/25 season, Dundee United secured promotion to the top tier for the first time. They remained there for two seasons, being relegated in 1927 and then returning in 1929. This 1928/29 second tier championship would be United’s last major honour for more than 50 years, when they won two consecutive Scottish League Cups (1979/80 and 1980/81). These League Cup victories signalled the beginning of the ‘New Firm’, when both United and Aberdeen would prove themselves as worthy competitors against Celtic and Rangers. United was also a relatively formidable football club on the European scene in the mid-1980s.

More recently, United won the 2009/10 Scottish Cup (their second victory in ten Scottish Cup final appearances). Having experienced a period of bad form in the 2015/16 season, United were relegated from the top tier. With the events of the COVID-19 pandemic, the 2019/20 season ended prematurely. At that point, United had all but won the second-tier championship with a commanding 14-point lead after 28 matches. Although the second-place Inverness Caledonian Thistle had a game in-hand, the final decision regarding the table placement came down to a ‘points per game’ ranking in which United’s 2.11 secured their first-place finish over ICT’s 1.67.

With my redesign, I have decided to stick with the somewhat jarring black and tangerine colour scheme because it’s been a ‘DUFC’ trademark since the late 1960s. But I found the black text on an orange field very unpleasing to the eye. I replaced the clunky, emboldened (and overused) Roman typeface and added the year of the club’s founding, 1909. The lion rampant has been replaced by two dragons for historical reasons, as the former Dundee Hibernian’s original crest was inspired by the Dundee coat of arms, featuring two dragons supporting an entwined ‘DH’. This was done away with when the club was renamed Dundee United. The lion rampant, which had featured on match programmes from 1956, was incorporated into a badge in 1967.

DUFC badge-01

Because of Dundee United’s place as part of the ‘New Firm’ that dominated Scottish football in the 1980s, the home strip redesign is inspired by the classic Adidas kits worn during that period. The away strip redesign is inspired by United home shirts from the late 1920s.

DUFC kit-01

DUFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

 

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26 April 201816 June 2020 E Tagged Aberdeen, Aberdeen FC, Aberdeen Football Club, Aberdeen Rovers, Aberdeen Rovers FC, Aberdeen Rovers Football Club, Arabs, badge, brand, Championship Division, crest, design, dragon, DUFC, Dundee, Dundee Harp, Dundee Harp FC, Dundee Harp Football Club, Dundee Hibernian, Dundee Hibernian FC, Dundee Hibernian Football Club, Dundee United FC, Dundee United Football Club, emblem, Europe, football, Hibernian, Hibernian FC, Hibernian Football Club, Ladbrokes Championship, Ladbrokes Premiership, logo, New Firm, rebrand, redesign, Scotland, Scottish Premiership, Scottish Professional Football League, SPFL, SPFL Premiership, sport, Tangerines, Terrors, texture, The Arabs, The Tangerines, The Terrors, UK, United Kingdom 3 Comments

ReBrand: Hibernian FC

graphic

HFC badge new-01During the challenging years of the Great Famine in the nineteenth century, many Irish emigrated to Scotland, with most settling in and around Glasgow. Smaller groups of Irish immigrants settled in the east, especially in Dundee and Edinburgh. A particularly concentrated Irish population settled in the Cowgate area of Edinburgh and it was there that in 1875, Irish-born priest Canon Edward Joseph Hannon of St Patrick’s Church was encouraged by Michael Whelahan to establish a football club in order to promote a life of temperance and religious adherence among the young Irish Catholic male population in Edinburgh. Hibernian Football Club was thus formed, with Whelahan acting as the club’s first captain and Canon Hannon acting as the club’s first manager.

By the late 1880s, Hibs were experiencing numerous difficulties due to mismanagement. When the Scottish Football League was established in 1890, the Hibees played no part in its formation. In 1891, the club’s lease on their home ground expired and many key players left to join the ranks of Celtic, who were already making their mark on the professional game in Scotland. Hibernian seemed all but lost.

The following year, the club was reconstituted and a new home was acquired, this time at Easter Road in Leith. By 1893, Hibs had joined the SFL. Since that time, the club has proven itself as one of the most competitive sides in Scotland by achieving a number of significant domestic honours. The club has been crowned champions of the top tier on four occasions (tied for third most alongside Aberdeen and Hearts), most recently, at the end of the 1951/52 season. Hibernian have also won both the Scottish Cup and the Scottish League Cup on three occasions each (1886/87, 1901/02 and 2015/16, and 1972/73, 1991/92 and 2006/07, respectively).

The first Hibernian badge consisted of a harp within a shield, reflecting their Irish identity. From 1876 to 1879, their shirts featured the letters ‘HFC’ in blackletter across the chest. The Hibs’ kits featured no badge from 1879 to 1980. It was during this period (1920) that Leith was incorporated into the City of Edinburgh. In 1981 the ‘crown crest’ was introduced, which consisted of a football topped by a crown and flanked by two olive branches. Some version of this badge was used until 1989, when a more modern badge was introduced. Hibs’ current badge has been in use since 2000 and reflects much of their history. It features a ship to represent Leith, a harp to represent their Irish heritage and a castle to represent the City of Edinburgh.

While I consider the current Hibs badge to be very strong, I find it a bit busy and disunited. In my redesign, I opted to go for a full-on vintage look, with a typeface that calls back to the time of their foundation and the reintroduction of a harp as the primary icon. I also desired to include both the Leith and Edinburgh heritage by including both names. I used a ‘V’ instead of the ‘U’ in Edinburgh in order to reflect the city’s current branding and the Latin in the club’s name (Hibernia being the Roman name for the island of Ireland).

HFC badge-01 2

I find the dominance of the white in the redesign especially striking against the green field of the home strip (which is based on the classic Hibernian home strip of a green body and white sleeves). I’ve also incorporated a larger, offset harp in a lighter shade of green on the body of the home shirt. For the away strip, I decided to go with a yellow and dark blue colour scheme and a minimalised harp badge, the harp calling back to the first Hibs kit.

HFC kit-01

HFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

24 April 201824 February 2020 E Tagged brand, Cabbage, crest, Edinburgh, Europe, football, Hibees, Hibernian, Hibernian FC, Hibernian Football Club, Hibs, Ireland, Ladbrokes Premiership, Latin, Leith, logo, rebrand, redesign, Scotland, Scottish Premiership, Scottish Professional Football League, SPFL, SPFL Premiership, SPL, The Cabbage, The Hibees, UK, United Kingdom 1 Comment
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