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Scots

ReBrand: Cowdenbeath FC

graphic

CowFC badge new-01The exact year that Cowdenbeath Football Club was established is unclear. The current club had its genesis in the union of two local clubs (Cowdenbeath Rangers and Cowdenbeath Thistle), which took place in 1881. It has been suggested by the club’s historian, David Allan, that the club retained the name ‘Cowdenbeath Rangers’ until 1882, when the club merged with a Raith Rovers FC (not to be confused with the current Raith Rovers). What is known with certainty is that the current club has been playing as Cowdenbeath FC since at least 1882.

Regardless of whether they were established in 1881 or 1882, Cowden is the oldest of the four surviving professional football clubs in Fife (which includes the aforementioned Raith Rovers, established in 1883, Dunfermline Athletic, established in 1885 and East Fife, established in 1903).

Cowden competed in the Fifeshire Football Association from its inaugural season in 1882/83, losing that first Fife Cup 4-1 to the original Dunfermline Football Club. Two years later, against the same Dunfermline, the club would win the first of its 25 Fife Cups with a scoreline of 4-0.

In 1905, Cowden were admitted into the Scottish Football League and, despite having not won any major honours, competed in Scottish league football until the end of the 2021/22 season. Cowden ended up at the bottom of the League Two table and lost their place to Bonnyrigg Rose over two legs. As a result, the clab was relegated to the Scottish Lowland League for the 2022/23 season.

The Cowdenbeath kit did not feature a badge until the 1984/85 season. This badge was based on a design that had been used in the club’s programmes since 1970. The current badge is a variation of this 1984 badge, with the notable addition of a winding wheel, pickaxes and shovels, which call back to the mining history of the town.

The aim for my badge redesign was to create something simple, clear and significant. I omitted the shield entirely, incorporating the badge within a roundel. I did away with the stereotypical Scottish symbolism of the thistles and lion rampant, as well as the two crosses (symbols which I believe may be associated with the club’s ancestors, Cowdenbeath Rangers, Cowdenbeath Thistle and the original Raith Rovers), the meanings of which seem to have been obscured over time.

At the centre of my redesigned badge are a crossed hammer and pickaxe, which reference the town’s mining history. A football is superimposed over these symbols and below is found a banner bearing the Cowdenbeath town motto, Stent nae stent (Scots for ‘Effort always effort’, the term ‘stent’ having a particular association with mining shifts). For the colours, I opted for a light blue and gold, which stands out from the blue of the traditional Cowdenbeath home shirt.

CowFC badge-01

The home kit design was inspired primarily by the 1974/75 and 1981/82 home kits. The away kit—as a play on the club’s enigmatic nickname, ‘the Blue Brazil’—is based on Brazil kits from 1954 onward, as well as several historical Cowdenbeath away kits.

CowFC kit-01

CowFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

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30 May 20181 August 2022 E Tagged badge, Beath, Blue Brazil, brand, branding, Brazil, Cowden, Cowdenbeath, Cowdenbeath FC, Cowdenbeath Football Club, Cowdenbeath Rangers, Cowdenbeath Rangers FC, Cowdenbeath Rangers Football Club, Cowdenbeath Thistle, Cowdenbeath Thistle FC, Cowdenbeath Thistle Football Club, Europe, Fife, football, Kingdom of Fife, Ladbrokes League 2, logo, Miners, Raith Rovers, Raith Rovers FC, Raith Rovers Football Club, rebrand, redesign, Scotland, Scots, Scottish League 2, Scottish League Two, Scottish Professional Football League, SPFL, SPFL League 2, SPFL League Two, sport, The Beath, The Blue Brazil, The Miners, UK, United Kingdom Leave a comment

ReBrand: Queen of the South FC

graphic

QSFC badge new-01Queen of the South Football Club was established in 1919. This new club was result of a union between three pre-existing clubs: Maxwelltown Volunteers FC (formed in 1896 and renamed 5th King’s Own Scottish Borderers in 1908), Dumfries FC (formed in 1897) and the Arrol-Johnston Motor Company works team. The name, ‘Queen of the South’, was taken from a local poet, David Dunbar, who, while standing for Parliament in the 1857 general election, called the town of Dumfries the ‘Queen of the South’ in one of his addresses.

After participating in various non-professional leagues for several seasons, ‘the Doonhamers’, as they are known (‘doonhamer’ being a colloquial term for natives of Dumfries, many of whom, in the nineteenth century, worked in Glasgow and referred to Dumfries as doon hame, Scots for ‘down home’), joined the newly-created Third Division of the Scottish Football League in the 1923/24 season.

The Doonhamers gained promotion from the bottom tier after their second season in the SFL. Promotion to the top tier came at the close of the 1932/33 season. In their first season in the top tier, Queen of the South finished fourth in the table with 45 points, behind Celtic (47), Motherwell (62) and Rangers (66). This finish remains the club’s finest performance in the top tier.

Although the Doonhamers have yet to win any senior cups, they reached the semi-finals of the Scottish Cup in 1949/50 and the Scottish League Cup in 1950/51 and 1960/61. In 2007/08, the club reached the Scottish Cup final, losing narrowly 2-3 to Rangers.

Queen of the South first featured a badge on their kit in 1947. This badge, found at the centre of the current badge, is strong, bearing a handsome monogram and the Dumfries motto, in Scots, A lore burne, referring to the Loreburn (or ‘muddy stream’), a stream that ran through a marsh near the town. In times of attack, this motto served as a rallying cry to the town. What I find less attractive in the current badge is the outer circle, bearing the club’s name and leaving a lot of negative space. Additionally, the current badge’s use of text within a shield is a violation of an ancient Scottish heraldic law.

When redesigning the Queen of the South badge, I struggled to come up with something that I found satisfying. I explored various heraldic motifs before settling on an updated ‘QS’ monogram bearing a ‘queen’s’ crown and featuring a football and the Dumfries motto in a banner.

QSFC badge-01

The kits make use of the Doonhamers’ traditional colours of blue (home) and red (away). The home strip is inspired in part by Bayern Munich’s handsome third kit from the 2013/14 season.

QSFC kit-01

QSFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

3 May 201824 February 2020 E Tagged 5th King's Own Scottish Borderers, 5th King's Own Scottish Borderers FC, 5th King's Own Scottish Borderers Football Club, 5th KOSB, 5th KOSB FC, 5th KOSB Football Club, A Lore Burne, Archangel Michael, Arrol-Johnston, Arrol-Johnston FC, Arrol-Johnston Football Club, badge, Bible, Book of Revelation, brand, Championship Division, County of Dumfries, crest, Dumfries, Dumfries and Galloway, Dumfries FC, Dumfries Football Club, Dumfrieshire, Dumfriesshire, Europe, football, Ladbrokes Championship, logo, Maxwelltown Volunteers, Maxwelltown Volunteers FC, Maxwelltown Volunteers Football Club, Michael, New Testament, Queen of the South, Queen of the South FC, Queen of the South Football Club, Queens, rebrand, redesign, Revelation, Revelation of St John, Saint Michael, Saint Michael the Archangel, Scotland, Scots, Scottish Championship, Scottish Professional Football League, SPFL, SPFL Championship, sport, St Michael, St Michael the Archangel, Taxiarch Archangel Michael, texture, UK, United Kingdom Leave a comment
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