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Black and Whites

ReBrand: Gretna FC 2008

graphic

G2008FC badge new-01The original Gretna Football Club was established in 1946, competing in the Dumfries and District Junior League. Due to the town’s proximity to England, in 1947, the club began to compete in the Carlisle and District League. Gretna continued to play in English leagues until gaining admittance into the Scottish Football League in 2002 (replacing the original Airdrieonians, who had ceased operations).

Between 2005 and 2007, Gretna achieved phenomenal success in Scottish football. Over these three consecutive seasons, the club gained promotion from the bottom to the top tier.

In the 2005/06 season, Gretna’s 3-0 victory over Dundee in the semi-final sealed their place in history as the first team from the third tier to have reached the final of the Scottish Cup. Gretna would draw 1-1 with Hearts in the final, only to lose on penalties.

As a result of their admirable Scottish Cup performance, and by virtue of Hearts having already qualified for the Champions League for having finished second in the Scottish Premier League, Gretna became the first club from the Scottish third tier to have qualified for the UEFA Cup (the predecessor of the Europa League competition).

Eventually, Gretna became the victims of their own rapid ascension. Due to the unsuitability of the club’s home ground for top tier matches, Gretna was forced to play their home games at Motherwell‘s Fir Park, some 76 miles from Gretna itself. Additionally, the financial strain of the club’s rise began to show. This only exacerbated Gretna’s lacklustre debut season in the Scottish Premier League. By March 2008, the club had gone into administration and was deducted ten points under SPL regulations. Gretna was relegated on 29 March after a loss to St Mirren and ended the season with only 13 points.

The original Gretna Football Club resigned from the Scottish Football League on 3 June 2008 and was liquidated formally on 8 August. But before this liquidation had been made final, the Gretna Supporters’ Society formed ‘a new Gretna Football Club’, Gretna FC 2008, and were accepted into the East of Scotland Football League. By 2013, the new Gretna club was elected as a founding member of the Lowland Football League.

The current Gretna 2008 badge is derived from the original Gretna badge. Though the colour scheme and the shape of the shield itself has been altered, the essential elements remain – a representation of Sark Bridge above a horseshoe above an anvil that is flanked by thistles. As with the old Gretna badge, this badge also features the club’s name within the shield, which, as I have observed elsewhere, is a problem when it comes to a certain ancient Scottish heraldic law (see my redesigns for Airdrieonians and Ayr United for more information). I also find this collection of items to be a wee bit too busy. Ultimately, I found the Sark Bridge to represent too much of the ‘naff’ characterisation of Gretna being a place where English lovers could flee for a quick and easy wedding under Scots Law. Truth be told, the same can probably be said for both the horseshoe and anvil, but I consider those two images to represent a bit more of the resilience and durability of the footballing spirit in Gretna.

For my redesign, I employed a shield more akin to the shape of the original Gretna badge. Inside, it only includes an anvil and a horseshoe. Black and white horizontal lines, resembling the traditional Gretna black and white hoops, have been placed behind the shield. The badge is encircled by a ring bearing the club’s name.

G2008FC badge-01

Both kit redesigns employ traditional Gretna colour schemes, with the home kit utilising the original club’s black and white hoops.

G2008FC kit-01

G2008FC badge new-01

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26 June 201924 February 2020 E Tagged Anvils, badge, Black and Whites, crest, Dumfries and Galloway, Dumfriesshire, Europe, football, Gretna, Gretna 2008, Gretna FC, Gretna FC 2008, Gretna Football Club, Gretna Football Club 2008, LFL, logo, Lowland Football League, Lowlands, rebrand, redesign, Scotland, Scottish Lowland Football League, SLFL, sport, texture, The Anvils, The Black and Whites, UK, United Kingdom Leave a comment

ReBrand: Elgin City FC

graphic

ElgCFC badge new-01Elgin City Football Club was established when two Elgin-based clubs, Rovers FC (1887) and Vale of Lossie FC (1888) united in 1893. For more than a century, the club competed in the Highland Football League, amassing a number of regional honours.

In the 1967/68 Scottish Cup, Elgin City defeated Albion Rovers, Tarff Rovers, Forfar Athletic and Arbroath to teach the quarter-final. Their opponents, Greenock Morton proved too strong for the Highland League outfit and Elgin City left the tournament after a 2-1 loss. No other Highland League club, before or since, has progressed as far in the Scottish Cup.

In 2000, the Scottish Premier League (the top tier in Scottish football at the time) expanded from 10 to 12 clubs, opening the door for the admittance of two new clubs into the bottom tier of the Scottish Football League. Elgin City, along with fellow Highland Leaguers Peterhead, were successful in their application and have competed in the SFL (and subsequent Scottish Professional Football League) ever since.

Throughout the vast majority of the club’s history, Elgin City’s home shirt has consisted of black and white vertical stripes. It was not until 1990 that the kit featured a badge, which is still used today. This badge, a rendering of the coat of arms of the city and royal burgh of Elgin, features the patron saint of Elgin, St Giles, supported by two angels and bears the motto, Sic itur ad astra (Latin for ‘Thus one goes to the stars’ or ‘Such is the way to immortality’, from Virgil’s Aeneid, IX). The angels and motto refer to the legend that at his death, St Giles was brought by angels to heaven.

Despite the conceptual strength of the current badge, I find its execution lacking. While I admire the strength of a minimalist depiction of figures within a badge, I wanted to add more details so as to better resemble traditional depictions of the Elgin coat of arms and to create more depth.

As I wished to include the fine Latin motto, I did away with the shield (so as to avoid conflict with the ancient Scottish heraldic law forbidding the use of lettering within shields that are not approved by the Court of the Lord Lyon) as well as the stone compartment in which the motto was written in the original badge. I placed this redesign within a circular badge and added a football to occupy the negative space above the shield bearing St Giles. The dominant colours of the redesigned badge (red and white) are in line with the specified colours of the Elgin coat of arms, which are taken from the traditional colours of the Moray region.

ElgCFC badge-01

Both kit redesigns make use of traditional Elgin City colours. The home kit redesign is inspired primarily by the Elgin City kit used from 1991 to 1993.

ElgCFC kit-01

ElgCFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

4 June 201824 February 2020 E Tagged badge, Black & Whites, Black and Whites, brand, cathedral, city, coat of arms, crest, Elgin, Elgin Cathedral, Elgin City, Elgin City FC, Elgin City Football Club, emblem, football, Ladbrokes League 2, Latin, logo, Moray, Morayshire, Rovers, Rovers FC, Rovers Football Club, Scotland, Scottish League 2, Scottish League Two, Scottish Professional Football League, SPFL, SPFL League 2, SPFL League Two, sport, St Giles, The Black & Whites, The Black and Whites, UK, United Kingdom, Vale of Lossie, Vale of Lossie FC, Vale of Lossie Football Club Leave a comment
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