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coat of arms

ReBrand: Elgin City FC

graphic

ElgCFC badge new-01Elgin City Football Club was established when two Elgin-based clubs, Rovers FC (1887) and Vale of Lossie FC (1888) united in 1893. For more than a century, the club competed in the Highland Football League, amassing a number of regional honours.

In the 1967/68 Scottish Cup, Elgin City defeated Albion Rovers, Tarff Rovers, Forfar Athletic and Arbroath to teach the quarter-final. Their opponents, Greenock Morton proved too strong for the Highland League outfit and Elgin City left the tournament after a 2-1 loss. No other Highland League club, before or since, has progressed as far in the Scottish Cup.

In 2000, the Scottish Premier League (the top tier in Scottish football at the time) expanded from 10 to 12 clubs, opening the door for the admittance of two new clubs into the bottom tier of the Scottish Football League. Elgin City, along with fellow Highland Leaguers Peterhead, were successful in their application and have competed in the SFL (and subsequent Scottish Professional Football League) ever since.

Throughout the vast majority of the club’s history, Elgin City’s home shirt has consisted of black and white vertical stripes. It was not until 1990 that the kit featured a badge, which is still used today. This badge, a rendering of the coat of arms of the city and royal burgh of Elgin, features the patron saint of Elgin, St Giles, supported by two angels and bears the motto, Sic itur ad astra (Latin for ‘Thus one goes to the stars’ or ‘Such is the way to immortality’, from Virgil’s Aeneid, IX). The angels and motto refer to the legend that at his death, St Giles was brought by angels to heaven.

Despite the conceptual strength of the current badge, I find its execution lacking. While I admire the strength of a minimalist depiction of figures within a badge, I wanted to add more details so as to better resemble traditional depictions of the Elgin coat of arms and to create more depth.

As I wished to include the fine Latin motto, I did away with the shield (so as to avoid conflict with the ancient Scottish heraldic law forbidding the use of lettering within shields that are not approved by the Court of the Lord Lyon) as well as the stone compartment in which the motto was written in the original badge. I placed this redesign within a circular badge and added a football to occupy the negative space above the shield bearing St Giles. The dominant colours of the redesigned badge (red and white) are in line with the specified colours of the Elgin coat of arms, which are taken from the traditional colours of the Moray region.

ElgCFC badge-01

Both kit redesigns make use of traditional Elgin City colours. The home kit redesign is inspired primarily by the Elgin City kit used from 1991 to 1993.

ElgCFC kit-01

ElgCFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

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4 June 201824 February 2020 E Tagged badge, Black & Whites, Black and Whites, brand, cathedral, city, coat of arms, crest, Elgin, Elgin Cathedral, Elgin City, Elgin City FC, Elgin City Football Club, emblem, football, Ladbrokes League 2, Latin, logo, Moray, Morayshire, Rovers, Rovers FC, Rovers Football Club, Scotland, Scottish League 2, Scottish League Two, Scottish Professional Football League, SPFL, SPFL League 2, SPFL League Two, sport, St Giles, The Black & Whites, The Black and Whites, UK, United Kingdom, Vale of Lossie, Vale of Lossie FC, Vale of Lossie Football Club Leave a comment
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