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North Lanarkshire

ReBrand: Cumbernauld Colts FC

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CCFC badge new-01Cumbernauld Colts Football Club was established as a youth football club (hence, the use of ‘Colts’) in 1969.

During these early years, the club developed several players who went on to success in senior football, including Scottish internationals Derek Whyte (who went on to play for Celtic, Middlesbrough, Aberdeen and Partick Thistle) and Jackie McNamara (who went on to play for Dunfermline Athletic, Celtic, Wolverhampton Wanderers, Aberdeen, Falkirk and Partick Thistle).

In the 1990s, several of the club’s teams disbanded and during the 1998/99 season, the final Colts club folded. The following season, the club was relaunched and continued to grow, gaining full membership into the Scottish Football Association and admittance into the Lowland Football League in 2015. Since that time, the Colts came in runners-up in the 2016/17 Scottish Football Association South Region Challenge Cup in and won the 2017/18 Lowland League Cup.

I find the club’s current badge to be a bit dated and it reminds me of an amateur American football club logo. For the redesign, I decided to opt for simplicity by illustrating a more anatomically correct silhouette of a horse within two ‘C’s.

CCFC badge-01

The home kit employs the club’s traditional yellow and blue with a 1970s feel, while the away kit is dark grey, accented with a large silhouette.

CCFC kit-01

CCFC badge new-01

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3 June 201924 February 2020 E Tagged badge, Colts, crest, Cumbernauld, Cumbernauld Colts, Cumbernauld Colts FC, Cumbernauld Colts Football Club, Dunbartonshire, Europe, football, LFL, logo, Lowland Football League, Lowlands, North Lanarkshire, rebrand, redesign, Scotland, Scottish Lowland Football League, SLFL, sport, texture, UK, United Kingdom Leave a comment

ReBrand: Clyde FC

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ClyFC badge new-01Clyde Football Club was established in 1877. The club’s first home ground was called Barrowfield Park, located near the Glasgow district of Bridgeton, on the northern bank of the River Clyde, from which the club took its name.

In 1891, Clyde joined the Scottish Football League and their first league match resulted in a dominant 10-3 victory over Vale of Leven. By 1898, the club had outgrown their home at Barrowfield and relocated to Shawfield in Rutherglen, where they would compete until 1986.

During the first half of the twentieth century, this modest club, nicknamed ‘the Bully Wee’, had become a formidable side within Scottish football. Clyde won the final of the Scottish Cup three occasions (1938/39, 1954/55 and 1957/58) in six appearances.

By the late 1960s, many urban areas in Glasgow were being cleared for new developments. Large swathes of the population in these areas were forced to relocate to more remote regions of the city. A significant number of Clyde’s supporters resided in Bridgeton, Dalmarnock, the Gorbals, Oatlands and Rutherglen, all of which experienced significant population reduction during this period. Clyde’s support dwindled and the club has bounced around the lower divisions ever since their last spell in the top tier, which ended in 1975.

In addition to bouncing around the lower tiers of Scottish football, Clyde has moved their home several times since leaving Shawfield in 1986. And although they are now based in Cumbernauld (where they have played since the middle of the 1994/95 season and some nine miles north of the River Clyde as the crow flies), they retain their original name.

At the end of the 2018/19 season, Clyde finished second in the League Two (the bottom tier of the Scottish Professional Football League) table, qualifying them for the League One play-offs alongside third-placed Edinburgh City and fourth-placed Annan Athletic. In the play-off semi-final, Stenhousemuir, who finished second-bottom in League One, were drawn against Annan, while Clyde faced Edinburgh City. After dispatching Edinburgh City with a 4-0 aggregate score over two legs, Clyde faced Annan in the two-leg play-off final. Annan came out ahead in the first leg with a 1-0 victory over Clyde, but the Bully Wee made up the difference with their 2-0 victory in the second leg, securing their promotion from the bottom tier.

To celebrate their centenary in 1977, a version of the current Clyde badge came into regular use, though some version of it may have appeared as early as 1934. This badge features a ship in full sail encircled by a floral wreath. My redesign is an update of this badge. To commemorate their three Scottish Cup victories, I have included three sails for each of the ship’s three masts.

ClyFC badge-01

The redesigned home kit is inspired in part by the 2012/13 home kit. For the away kit, I decided to go with an all-red number (used as the third kit colour scheme as recently as the 2019/20 season), a reference to the left-wing political movement known as ‘Red Clydeside’, a major figure of which, James Maxton, served as an MP for the Bridgeton district for more than two decades.

ClyFC kit-01

ClyFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

23 May 201824 February 2020 E Tagged badge, brand, branding, Clyde FC, Clyde Football Club, Cumbernauld, East Kilbride, Europe, football, Glasgow, Hamilton, Ladbrokes League 1, Ladbrokes League One, logo, North Lanarkshire, rebrand, redesign, River Clyde, Scotland, Scottish Cup, Scottish League 1, Scottish League One, Scottish Professional Football League, South Lanarkshire, SPFL, SPFL League 1, SPFL League One, sport, UK, United Kingdom Leave a comment

ReBrand: Albion Rovers FC

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ARFC badge new-01In 1882, two Coatbridge-based football clubs, Albion FC and Rovers FC, merged to form Albion Rovers Football Club. In 1903, these ‘Wee Rovers’ joined the Scottish Football League, competing in the Second Division. During the First World War, the Second Division was suspended and the Rovers would not return to the SFL until 1919. With that season came the club’s greatest achievement.

In the 1919/20 Scottish Cup, the Rovers first defeated Dykehead, advanced through the second round after their match with Huntingtower was scrapped and defeated St Bernard’s in the third round.

The Rovers’ first real challenge in the competition came when they faced Aberdeen in the fourth round. The Wee Rovers prevailed with a 2-1 victory, setting the stage for a semi-final against Rangers. The first match of the semi-final resulted in a 1-1 draw, necessitating a replay. This replay resulted in a 0-0 stalemate. Finally, by the third semi-final match, the Rovers pulled ahead with a 2-0 victory over Rangers.

In the final, the Rovers faced a rampant Kilmarnock side at Celtic Park. Kilmarnock edged their opposition narrowly with a 3-2 victory and the Rovers had to settle for leaving the tournament as runners-up.

Although greater success has eluded Albion Rovers ever since, they have demonstrated their ingenuity and ability to adapt to change by introducing a ‘pay what you can’ season ticket scheme for the 2014/15 season.

In 1961, the Rovers’ first introduced a badge, featuring symbols of the two parent clubs: a rose superimposed over a pair of crossing cutlasses. A variation of this badge has been in use since that time.

Being that the full ‘Albion Rovers’ name has never featured on the club’s kit, I included this within an outer ring. I also included the club’s founding date. For the central shield, I decided to divide the space into triangular quadrants, with a football in the top position and with redesigned versions of Albion FC’s rose and Rovers FC’s cutlasses in the left and right positions, respectively. In the bottom quadrant, I have placed an anvil below a flame. The latter images represent the Rovers’ locale, namely, Coatbridge. The Coatbridge coat of arms features a tower topped with flames, representing the iron and steel industries of Coatbridge. The Coatbridge burgh seal, introduced after the town gained burgh status in 1885, features an assortment of industrial images, including an anvil.

ARFC badge-01

The kit designs make use of the black, red and gold, a colour scheme used in various combinations since the introduction of the first badge in 1961.

ARFC kit-01

ARFC badge new-01

 

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

 

7 May 201824 February 2020 E Tagged Albion FC, Albion Football Club, Albion Rovers, Albion Rovers FC, Albion Rovers Football Club, badge, branding, Coatbridge, crest, Europe, football, Ladbrokes League 2, logo, North Lanarkshire, rebrand, redesign, Rovers, Rovers FC, Rovers Football Club, Scotland, Scottish Cup, Scottish Football Association, Scottish Professional Football League, shield, SPFL League 2, SPFL League Two, sport, The Wee Rovers, UK, United Kingdom, Wee Rovers Leave a comment

ReBrand: Airdrieonians FC

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AirFC badge new-01The original Airdrieonians Football Club began its life as Excelsior Football Club in 1878. In 1881, the club’s name was changed to Airdrieonians and it continued as such until its demise in 2002.

Throughout the 1920s, this original Airdrieonians FC proved to be a competitive side within Scottish football. The club finished second in the league on four consecutive occasions from the 1922/23 season until the 1925/26 season (behind Rangers for the first three and Celtic for the fourth) and defeated Hibernian 2-0 in the 1923/24 Scottish Cup final. But after this era, Airdrieonians never again rose to such great heights.

In 1912, Airdrieonians adopted its distinctive shirt designs – a white field featuring a red ‘diamond’ (seen as a ‘V’ on both the front and backs of the club’s shirts). As a result of this design, which the club used throughout the remainder of its existence, Airdrieonians became known as ‘the Diamonds’.

After this original club folded, a new Airdrie club, called Airdrie United, was formed. Technically speaking, Airdrie United’s admittance into the Scottish Football League was the result of the organisation’s buyout and subsequent renaming of the original Clydebank FC. Airdrie United then became, for all intents and purposes, the new Airdrieonians, using the same home ground (Excelsior Stadium) and wearing the same diamond motif on its white shirts. This club became known as Airdrie in 2012 and then revived the Airdrieonians name in 2013.

As far as badges go, recently, the club has been the subject of a rather widely-publicised campaign. The Airdrieonians badge, first used by the original AFC in 1974 and then adopted by the new AFC when it revived the name in 2013, featured a shield, within which were the club’s initials and two lions passant, one above and one below the initials. In March 2015, the Court of the Lord Lyon informed the club that this badge did not comply with an ancient Scottish law forbidding the use of lettering within an heraldic device, such as a shield (a legal challenge that has proven or could prove problematic with a number of other clubs). In response, the club adopted an altered badge, omitting the shield though all but implying it by including a red chevron shape where the base of the shield once was. This chevron was included so as to mirror the ‘diamond’ that had adorned the AFC kits for more than a century.

For my redesign, I considered the heraldic images in the current badge, but took minor issue with the current badge’s use of the chevron shape. It has long been the conviction of Airdrieonians supporters that the ‘V’ on the front of the shirt is, in fact, neither a ‘V’ nor a chevron, but one half of a diamond. Being that the club’s nickname is ‘the Diamonds’, I wanted to emphasise that shape. When elongated horizontally, the diamond would bear too much resemblance to the Umbro logo. A vertically-elongated diamond badge is used by the German club Borussia Mönchengladbach, but I thought that I might be able to produce a very different badge within the same shape.

I illustrated a nineteenth-century football to occupy the middle of the badge and built the simple ‘AFC’ lettering around it, which can be seen below. I include no founding date as the current club has only existed since 2002. But for those who see the current Airdrieonians FC as a continuation of the original club, I believe that both the retro football and the diamond shape call back to that heritage sufficiently.

AirFC badge-01

While I made a clear departure from the 1974 badge, I see the ‘Airdrie Diamond’ as the classic and essential AFC kit and for my kit redesigns, I only added my own personal touch, including the argyle-patterned socks.

AirFC kit-01

AirFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

6 May 201824 February 2020 E Tagged Airdrie, Airdrie FC, Airdrie Football Club, Airdrie United, Airdrie United FC, Airdrie United Football Club, Airdrieonians, Airdrieonians FC, Airdrieonians Football Club, badge, brand, Clydebank, Clydebank FC, Clydebank Football Club, Court of the Lord Lyon, crest, design, Europe, Excelsior, Excelsior FC, Excelsior Football Club, Excelsior Stadium, football, Ladbrokes League 1, Ladbrokes League One, League 1, League One, logo, Lord Lyon, Lord Lyon King of Arms, North Lanarkshire, rebrand, redesign, Scotland, Scottish Professional Football League, SPFL, SPFL League 1, SPFL League One, sport, texture, UK, United Kingdom Leave a comment
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