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Ladbrokes League One

ReBrand: Clyde FC

graphic

ClyFC badge new-01Clyde Football Club was established in 1877. The club’s first home ground was called Barrowfield Park, located near the Glasgow district of Bridgeton, on the northern bank of the River Clyde, from which the club took its name.

In 1891, Clyde joined the Scottish Football League and their first league match resulted in a dominant 10-3 victory over Vale of Leven. By 1898, the club had outgrown their home at Barrowfield and relocated to Shawfield in Rutherglen, where they would compete until 1986.

During the first half of the twentieth century, this modest club, nicknamed ‘the Bully Wee’, had become a formidable side within Scottish football. Clyde won the final of the Scottish Cup three occasions (1938/39, 1954/55 and 1957/58) in six appearances.

By the late 1960s, many urban areas in Glasgow were being cleared for new developments. Large swathes of the population in these areas were forced to relocate to more remote regions of the city. A significant number of Clyde’s supporters resided in Bridgeton, Dalmarnock, the Gorbals, Oatlands and Rutherglen, all of which experienced significant population reduction during this period. Clyde’s support dwindled and the club has bounced around the lower divisions ever since their last spell in the top tier, which ended in 1975.

In addition to bouncing around the lower tiers of Scottish football, Clyde has moved their home several times since leaving Shawfield in 1986. And although they are now based in Cumbernauld (where they have played since the middle of the 1994/95 season and some nine miles north of the River Clyde as the crow flies), they retain their original name.

At the end of the 2018/19 season, Clyde finished second in the League Two (the bottom tier of the Scottish Professional Football League) table, qualifying them for the League One play-offs alongside third-placed Edinburgh City and fourth-placed Annan Athletic. In the play-off semi-final, Stenhousemuir, who finished second-bottom in League One, were drawn against Annan, while Clyde faced Edinburgh City. After dispatching Edinburgh City with a 4-0 aggregate score over two legs, Clyde faced Annan in the two-leg play-off final. Annan came out ahead in the first leg with a 1-0 victory over Clyde, but the Bully Wee made up the difference with their 2-0 victory in the second leg, securing their promotion from the bottom tier.

To celebrate their centenary in 1977, a version of the current Clyde badge came into regular use, though some version of it may have appeared as early as 1934. This badge features a ship in full sail encircled by a floral wreath. My redesign is an update of this badge. To commemorate their three Scottish Cup victories, I have included three sails for each of the ship’s three masts.

ClyFC badge-01

The redesigned home kit is inspired in part by the 2012/13 home kit. For the away kit, I decided to go with an all-red number (used as the third kit colour scheme as recently as the 2019/20 season), a reference to the left-wing political movement known as ‘Red Clydeside’, a major figure of which, James Maxton, served as an MP for the Bridgeton district for more than two decades.

ClyFC kit-01

ClyFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

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23 May 201824 February 2020 E Tagged badge, brand, branding, Clyde FC, Clyde Football Club, Cumbernauld, East Kilbride, Europe, football, Glasgow, Hamilton, Ladbrokes League 1, Ladbrokes League One, logo, North Lanarkshire, rebrand, redesign, River Clyde, Scotland, Scottish Cup, Scottish League 1, Scottish League One, Scottish Professional Football League, South Lanarkshire, SPFL, SPFL League 1, SPFL League One, sport, UK, United Kingdom Leave a comment

ReBrand: Montrose FC

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MoFC badge new-01Established in 1879, Montrose Football Club were founding members of the Forfarshire Football Association in 1883. It would be another 40 years before Montrose would join the ranks of the Scottish Football League. Since that time, the club has been been hacking away in the lower leagues of Scottish football with little to show for it apart from local cup victories (they are ten-time winners of the Forfarshire Cup) and a handful of appearances in the later stages of the Scottish Cup and Scottish League Cup.

Despite a history of many disappointments, the 2017/18 season was strong for Montrose, with the club finishing at the top of the Scottish League Two table, thus gaining promotion to League One (Montrose’s first departure from the bottom tier since the 1995/96 season). This is all the more significant due to the fact that only a few seasons earlier, in 2014/15, Montrose narrowly avoided losing their place in the Scottish Professional Football League by defeating the Highland Football League champions, Brora Rangers in a play-off.

Except for different versions of the club’s initials, the current badge, introduced in 1990, is the only badge that Montrose has ever used. This features a rose (from the folk etymology of Montrose, ‘Mount of Roses’), a football, the club name and the date of the club’s founding.

I first attempted to redesign the Montrose badge in 2014. For this initial redesign, I drew inspiration from a badge that was used for only one season (1973/74), featuring an ‘M’ flanked by an ‘F’ and a ‘C’. In this initial redesign, the diagonal strokes on the ‘M’ meet well below the baseline. In addition to the very deep crotch on the ‘M’, I decided to add the rose and the date of the club’s founding to create a stronger sense of centrality. This initial redesign, on the left below, was published on 3 November 2014:

Montrose FC oldI was quite sold on my 2014 redesign, but I thought that I ought to challenge myself further in this round by tackling the badge from another angle. Using the same rose motif, I constructed a round badge, with the rose superimposed over a football. I was aiming for clean and basic with this design.

MoFC badge-01

The home kit is inspired by Montrose kits from 1959 to 1970. The away strip makes use of the colour scheme of the badge, dominated by red. The shorts for both kits feature only the central badge image of the rose superimposed over the football.

MoFC kit-01

MoFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

15 May 201824 February 2020 E Tagged Angus, badge, brand, branding, crest, Europe, football, Gable Endies, Ladbrokes League 1, Ladbrokes League One, logo, Montrose, Montrose FC, Montrose Football Club, rebrand, redesign, rose, Scotland, Scottish League 1, Scottish League One, Scottish Professional Football League, SPFL, SPFL League 1, SPFL League One, sport, The Gable Endies, UK, United Kingdom Leave a comment

ReBrand: Forfar Athletic FC

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FAFC badge new-01Forfar Athletic Football Club was established when the now-defunct Angus Athletic Football Club (1883-1885) second team of the broke away from their mother club in 1885. This young team, dubbed ‘the Loons’ (East Angus Scots for ‘young men’) proved their meddle early on, defeating the established Dundonian club, Our Boys, 1-0 in their first match on 16 May 1885.

Since joining the Scottish Football League for the 1921/22 season, the Loons have competed in the professional game in Scotland, but have yet to reach the top tier. Their best Scottish League Cup and Scottish Cup performances came in the 1977/78 and 1981/82 seasons, respectively. In both competitions, the Loons reached the semi-finals, where they lost to Rangers on both occasions. The first was a 5-2 loss in the 1977/78 League Cup, which Rangers would go on to win. In the 1981/82 Scottish Cup, Forfar Athletic forced a replay against Rangers after a 0-0 draw. Unfortunately for the Loons, the replay resulted in a 3-1 loss and the club would go away empty-handed once again.

The Loons’ 1960/61 shirt featured a badge consisting of the four heraldic symbols of the former royal burgh of Forfar within a shield: a Scots fir tree, a bull’s head, a stag’s head and a depiction of the former Castle of Forfar with three towers. A round badge featuring these symbols without a shield came into regular use in 1980. Some version of this badge has been used ever since, with the current badge, in use since 2007, placing the heraldic symbols within a shield once again.

For my redesign, I considered working with the current badge, but decided that, as these symbols are so far removed from the people of Forfar (the castle being destroyed in 1313), I would go another route. This began with a sketch of a highly-stylised, round monogram. Eventually, I placed the monogram within a ring. The outer ring contains two jute plant flowers, a reference to the contribution of the jute industry to the growth of the town in the nineteenth and twentieth centuries. The textile theme is recalled once again by the knot that borders the badge.

FAFC badge-01

For the home strip, I went with the Loons’ classic light blue colour scheme. This particular rendering is inspired by the kits used between 1983 and 1986. The away strip is inspired by an odd move for the club. Between 1955 and 1967, Forfar Athletic departed from their traditional blues in favour of a green home strip. My design draws mostly from the kit used from August to December 1967, but with vertical stripes composed of a diamond pattern.

FAFC kit-01

FAFC badge new-01

Thank you to Forfar Athletic supporter David Carnegie and to Dave at Historical Football Kits for some of the historical information used above.

14 May 201824 February 2020 E Tagged Angus, Angus Athletic, Angus Athletic FC, Angus Athletic Football Club, badge, brand, branding, Europe, football, Forfar, Forfar Athletic, Forfar Athletic FC, Forfar Athletic Football Club, Forfarshire, jute, Ladbrokes League 1, Ladbrokes League One, logo, Loons, monogram, Our Boys, Our Boys FC, Our Boys Football Club, rebrand, redesign, Scotland, Scottish League 1, Scottish League One, Scottish Professional Football League, Sky Blues, SPFL, SPFL League 1, SPFL League One, sport, texture, The Loons, The Sky Blues, UK, United Kingdom Leave a comment

ReBrand: East Fife FC

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EFFC badge new-01The history of football in the conurbation of Levenmouth, East Fife dates from as early as 1879, when junior side Cameron Bridge Football Club was formed. A number of other junior clubs were formed in the late nineteenth century, most notably, Leven Thistle (in the late 1880s), Methil Rovers (1893) and Buckhaven United (1890-91, and then again in 1897). In 1901, Methil Rovers folded and the following year, Leven Thistle, who had changed home ground numerous times, settled in their final home, Town Hall Park, Methil.

As a result of local demand for a senior football club in Levenmouth, East Fife Football Club was established in early 1903. This new club purchased Leven Thistle’s Town Hall Park and renamed it Bayview Park. Soon after, Leven Thistle decided to close up shop. Buckhaven United continued to compete as a junior side until 1912.

After applying for entry into the Scottish Football League on a number of occasions, East Fife joined the reformed Scottish Second Division in 1921 with the incorporation of their Central Football League (which the club had first joined in 1909) into the SFL.

East Fife holds a special place in the history of Scottish football. The Fifers have appeared in three Scottish Cup finals (1926/27, 1937/38, 1949/50), reigning victorious against Kilmarnock in the final replay before a crowd of 92,716 at Hampden Park on 27 April 1938. Until Hibernian defeated Rangers in the 2015/16 Scottish Cup final, East Fife was the only non-top tier club to have ever achieved the honour. It’s also worth noting that East Fife has also won the Scottish League Cup three times (1947/48, 1949/50, 1953/54), a first among all Scottish clubs.

The club’s first kit consisted of a shirt of green and white hoops, similar to those first adopted by Celtic that same year. In 1911, the green and white was swapped for black and gold, which has remained the club’s primary colour scheme ever since.

The Fifers first began using a badge on their kit in 1950. This original badge consisted of a shield, divided into thirds. The top portion of the shield featured the club’s initials, while the middle featured a Saltire and the bottom featured a thistle. This badge was used until 1970, when it was replaced by the club’s initials alone. Some variation of the initials remained until 1991, when the first version of the current badge was introduced. Like the 1950 badge, the current badge features a Saltire, with the addition of a superimposed football.

With my redesign, I decided to move away from the above monogram, as well as the current shield, in favour of a round badge. I included the Saltire in my latest redesign as it is the only consistent feature among East Fife’s historical badges. (The omission of a Saltire within a shield also avoids a potential confrontation with the Court of the Lord Lyon.) The Saltire is enclosed in a circle, behind a gold fishing net, a reference to the prevalent fishing industry in East Fife. The historic burgh seals of every settlement on the coast in East Fife feature either the Firth of Forth, fishing boats, fishing nets or fish (or a combination of several of these), including the burgh seal of Buckhaven, Methil and Innerleven, the locale of East Fife FC. The fishing net also acts as a goal net, receiving a football. Lastly, I placed a star in the outer ring, commemorating East Fife’s 1937/38 Scottish Cup victory.

EFFC badge-01

For the home kit, I went with the club’s traditional black and gold vertical stripes with black shorts. I also included black and gold hooped socks, last worn in 1939. For the away shirt, I employed red with dark red herringbone stripes.

EFFC kit-01

EFFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

13 May 201824 February 2020 E Tagged badge, brand, branding, East Fife, East Fife FC, East Fife Football Club, Europe, Fife, Fifers, football, Kingdom of Fife, Ladbrokes League 1, Ladbrokes League One, logo, Methil, monogram, rebrand, redesign, Saltire, Scotland, Scottish Cup, Scottish League 1, Scottish League Cup, Scottish League One, Scottish Professional Football League, SPFL, SPFL League 1, SPFL League One, sport, texture, The Fife, The Fifers, UK, United Kingdom Leave a comment

ReBrand: Airdrieonians FC

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AirFC badge new-01The original Airdrieonians Football Club began its life as Excelsior Football Club in 1878. In 1881, the club’s name was changed to Airdrieonians and it continued as such until its demise in 2002.

Throughout the 1920s, this original Airdrieonians FC proved to be a competitive side within Scottish football. The club finished second in the league on four consecutive occasions from the 1922/23 season until the 1925/26 season (behind Rangers for the first three and Celtic for the fourth) and defeated Hibernian 2-0 in the 1923/24 Scottish Cup final. But after this era, Airdrieonians never again rose to such great heights.

In 1912, Airdrieonians adopted its distinctive shirt designs – a white field featuring a red ‘diamond’ (seen as a ‘V’ on both the front and backs of the club’s shirts). As a result of this design, which the club used throughout the remainder of its existence, Airdrieonians became known as ‘the Diamonds’.

After this original club folded, a new Airdrie club, called Airdrie United, was formed. Technically speaking, Airdrie United’s admittance into the Scottish Football League was the result of the organisation’s buyout and subsequent renaming of the original Clydebank FC. Airdrie United then became, for all intents and purposes, the new Airdrieonians, using the same home ground (Excelsior Stadium) and wearing the same diamond motif on its white shirts. This club became known as Airdrie in 2012 and then revived the Airdrieonians name in 2013.

As far as badges go, recently, the club has been the subject of a rather widely-publicised campaign. The Airdrieonians badge, first used by the original AFC in 1974 and then adopted by the new AFC when it revived the name in 2013, featured a shield, within which were the club’s initials and two lions passant, one above and one below the initials. In March 2015, the Court of the Lord Lyon informed the club that this badge did not comply with an ancient Scottish law forbidding the use of lettering within an heraldic device, such as a shield (a legal challenge that has proven or could prove problematic with a number of other clubs). In response, the club adopted an altered badge, omitting the shield though all but implying it by including a red chevron shape where the base of the shield once was. This chevron was included so as to mirror the ‘diamond’ that had adorned the AFC kits for more than a century.

For my redesign, I considered the heraldic images in the current badge, but took minor issue with the current badge’s use of the chevron shape. It has long been the conviction of Airdrieonians supporters that the ‘V’ on the front of the shirt is, in fact, neither a ‘V’ nor a chevron, but one half of a diamond. Being that the club’s nickname is ‘the Diamonds’, I wanted to emphasise that shape. When elongated horizontally, the diamond would bear too much resemblance to the Umbro logo. A vertically-elongated diamond badge is used by the German club Borussia Mönchengladbach, but I thought that I might be able to produce a very different badge within the same shape.

I illustrated a nineteenth-century football to occupy the middle of the badge and built the simple ‘AFC’ lettering around it, which can be seen below. I include no founding date as the current club has only existed since 2002. But for those who see the current Airdrieonians FC as a continuation of the original club, I believe that both the retro football and the diamond shape call back to that heritage sufficiently.

AirFC badge-01

While I made a clear departure from the 1974 badge, I see the ‘Airdrie Diamond’ as the classic and essential AFC kit and for my kit redesigns, I only added my own personal touch, including the argyle-patterned socks.

AirFC kit-01

AirFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

6 May 201824 February 2020 E Tagged Airdrie, Airdrie FC, Airdrie Football Club, Airdrie United, Airdrie United FC, Airdrie United Football Club, Airdrieonians, Airdrieonians FC, Airdrieonians Football Club, badge, brand, Clydebank, Clydebank FC, Clydebank Football Club, Court of the Lord Lyon, crest, design, Europe, Excelsior, Excelsior FC, Excelsior Football Club, Excelsior Stadium, football, Ladbrokes League 1, Ladbrokes League One, League 1, League One, logo, Lord Lyon, Lord Lyon King of Arms, North Lanarkshire, rebrand, redesign, Scotland, Scottish Professional Football League, SPFL, SPFL League 1, SPFL League One, sport, texture, UK, United Kingdom Leave a comment

ReBrand: Dumbarton FC

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DuFC badge new-01Dumbarton Football Club was established in 1872, making it the fourth oldest association football club in Scotland, after Queen’s Park (1867), Kilmarnock (1869) and Stranraer (1870).

During these early years, Dumbarton—or ‘the Sons’, as they are known—were one of the most competitive sides in Scottish football. They were regular features in the Scottish Cup (winning in 1882/83 and coming runners-up on five occasions between 1880 and 1897). Dumbarton also have the distinction of being crowned Scottish champions for the first two seasons of the Scottish Football League (1890/91 and 1891/92) and of being one of only two clubs (the other being Rangers) to win each of the four tiers in Scottish professional football.

Over the years, I have found it difficult to pursue a redesign of the Dumbarton badge. Put simply, the current badge is excellent. To even consider redesigning it is a daunting task. Still, I thought of what was possibly missing from the current badge. Certainly, the year the club was founded is of note. Being that the elephant in the current badge represents Dumbarton Rock (mounted by Dumbarton Castle) and given the fact that Dumbarton’s home ground is at the foot of the rock, I also saw an opportunity to incorporate a football at the elephant’s foot.

Ultimately, I decided that I wanted to retain an elephant image. With that exception, I departed fully from Dumbarton’s handsome badge. 1 FC Köln and Derby County FC, with their iconic animal badges, came to mind. But I wanted something yet more simple. Very intentionally, the elephant in my redesign is unbridled and more lively than the one in the current Dumbarton badge—and it’s ever-so-slightly more anatomically correct, while maintaining a light, minimalistic feel.

DuFC badge-01 2

The home shirt I designed has a 1970s feel, with alternating vertical bars of two shades of gold. The away strip takes its colours and hoops from the 1881 to 1885 home strip used by Dumbarton Athletic FC (which merged with Dumbarton in 1889).

DumFC kit-01

DuFC badge new-01.jpg

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

26 April 201824 February 2020 E Tagged badge, brand, crest, Dumbarton, Dumbarton Athletic, Dumbarton Athletic FC, Dumbarton Athletic Football Club, Dumbarton Castle, Dumbarton FC, Dumbarton Football Club, Dumbarton Rock, elephant, emblem, Europe, football, Ladbrokes League 1, Ladbrokes League One, logo, rebrand, redesign, Scotland, Scottish Football Association, Scottish League 1, Scottish League One, Scottish Professional Football League, SPFL, SPFL League 1, SPFL League One, sport, texture, UK, United Kingdom, West Dunbartonshire Leave a comment
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